Call times are a variable to test, just like targeting and script. Compare slots on similar lists before changing your organization.
Slots that work in France
| Slot | Hypothesis to test | Recommended use |
|---|---|---|
| 8 AM – 9 AM | To measure | Executives and small businesses |
| 9 AM – 11 AM | To measure | Morning session |
| 11 AM – 12 PM | To measure | Follow-ups |
| 12 PM – 2 PM | To measure | Account for breaks |
| 2 PM – 4 PM | To measure | Afternoon session |
| 4 PM – 6 PM | To measure | Second session |
Day of the week
No single day is best for all sectors. Compare days on your own list, keeping target and script comparable.
Finding your own slots
- 1Divide a week into six two-hour slots.
- 2Call at least one hundred comparable numbers in each slot.
- 3Note only the pick-up rate and the number of conversations over two minutes.
- 4Then concentrate 70% of your volume on the two best slots.
Repeat the exercise twice a year: market habits shift, especially after changes in work organization.
