B2B cold calling in five steps
A short, direct flow that sets the tone from the first sentence and seeks agreement for thirty seconds before proceeding.
Announcement
« Hi {prenom}, this is {votre_prenom} from {societe}. I'm cold calling you, do you have thirty seconds? »
Reason for the call
« I'm calling {fonction} at companies like yours because they lose an average of {chiffre} on {sujet}. »
Open-ended question
« How do you handle {sujet} today? »
Short proof
« At {reference}, we improved {indicateur} from {avant} to {apres} in {duree}. »
Request a slot
« How about twenty minutes Thursday at 11 AM to see if this applies to you? »
Objections and responses
« I don't have time »
That's fair, I'm not asking for time now: Thursday 11 AM or Friday 9 AM?
« Send me an email »
I will, and to make it useful, just tell me: {question_de_qualification}?
« We already have a provider »
Great. Most companies who join us had one too. What's working best with it right now?
Other sheets
Getting past the gatekeeper
Twenty-second voicemail
Follow up on a quote without wasting time
Make your first call today
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